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- 60% CODE RESET21

- 60% off

Not because we want to but we need to. Please read our personal statement below.

Personal Statement

Dear Community,

We’ve been through difficult times in the past and have always managed somehow to get along. We made many mistakes, we broke some promises but we always took responsibility for our decisions. Our approach was and is to be honest and transparent with our decisions. We learned so many lessons and are always adjusting the course. The fashion industry as a whole and many small family-run businesses and labels are literally getting killed by the current decisions of our governments. Not all of us are able to get support from public funding and not all online businesses flourish, that is not the reality.

We are still trying to move forward and would love to see our vision accelerate as we are only getting started. But we are running out of cash in the next 2 months and are not able to develop our new ideas nor a new collection.

Therefore we decided to sale off our stock with a 60% discount as a last attempt to turn the tables. This is not an easy decision for us as our prices have always been and still are 100% fair and adequate in terms of the quality that you get but it’s a necessary one. We hope you understand our situation and support us in any way possible.

Thank you
Ali + Amira

Use the code: RESET21

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Sophisticated patterns and drawings meet strong details and comfortable cuts. Introducing our first artist collaboration designed by Sojin Park.

The Gift Edit

Want to be prepared for the festive season?

Water saving wardrobe icons

Welcome to a wardrobe full of comfort, cosiness and effortless elegance.

Perfect for between-seasons

Explore our timeless T-shirt collection crafted from pure natural materials, designed with circularity in mind.