We celebrate our relaunch: Extended return period until January 31st and free shipping until December 20th

Water first.
Fashion second.

Solving fashion's water crisis by reimagining modern wardrobe essentials.

Oh fashion, what have you done?

Let’s face it, the thing with fast fashion is:
Me, you - We’ve all been there, we’ve all done it.
But did you know how much water you’ve used and polluted with it? No? Neither did we. Until we found out.

Kind of different

That's where we dive in

How much you save is not a bold and unapologetic statement. It's actually how much you really use. We reveal The Blue Cost behind all of our products — from fibers to materials to production. Tap to learn.
+
+
=
+
+
=

Our 2nd drop
— The 546L Regular Sweater

Less water – Check √
No cotton – Check √
Zero plastics – Come on, it’s 2019.

Our Tree Fleece™ is made of beechwood.
Yet it’s softer than puppy eyelashes.

Our 3rd drop
— The 694L Tree Hoodie

Less water – Check √
No cotton – Only the drawcords √
Zero plastics – Come on, it’s 2019.

Our Tree Fleece™ is made of beechwood.
Yet it’s softer than dandelion.

softer than dandelion

softer than puppy eyelashes

softer than your cat

softer than baby swan fluff

softer than dandelion

softer than puppy eyelashes

softer than your cat

softer than baby swan fluff

Better. Not perfect!

We’re liberating fashion from being sheer must-haves and turning it into a tool for deeper engagement. This isn’t about trends, fairness or sustainability at all. It’s much more than that. It’s a belief about making things better.

About better

Peak stuff.

Aren’t you tired of more stuff, tired of cheap stuff, tired of poorly made? Instead, let’s aim for meaning, for sincerity, for remarkable.

Coming soon

Drop’d MAG - kind of a blog about art, activism, culture, design, politics, feminism, fashion and water.

The path to a water-first* wardrobe.

*Yes we will still use water. But much less. Work in progress…

How does the wardrobe of the future look like? We believe water will be one the most important topics in the next 50 years.

Well, imagine a world in which clothes no longer pollute rivers and oceans. Where quality beats quantity and meaning is the new luxury.

Will you follow us?