New In
The 4th Drop
The SUPREME GREEN COTTON® for our t-shirt collection was sourced environmentally friendly in Greece. This long staple cotton is spun exclusively under environmental friendly, innovative methods resulting in a premium quality yarn, featuring higher tenacity and lower neps than conventional cotton.
Sourced in Greece
Our SUPREME GREEN COTTON® from Greece, is strictly watered using the drip irrigation system, using only 60% of the water that is used to grow conventional cotton. It is grown from non-GMO cotton seeds that are carefully selected and controlled. Cultivated on family farms in Greece, the whole supply chain is 100% traceable.
The 3rd Drop
Inspired by foundational wardrobe icons and attention to refined details, defined by a passion for craftsmanship and responsible design, created for urban (im)migrants with fluid borders. Discover our timeless sweaters and hoodies made of our own developed TENCEL™ Modal Fleece.
We put water first.
kind of blau embodies the idea of responsible use of water. As one pillar of our Water First Approach, we amplify the voice of a community determined to change the fashion industry´s footprint. By applying non-conform solutions to archetypical garments we widen the lifecycle´s diameter of our community´s wardrobe and translate our ideas into an experience.
We take full responsibility.
We design our garments with circularity in mind. Responsible water use, pure natural materials and longevity are the core of our creations. The use of non-conform solutions in design, sourcing, distribution and materials allows us full financial transparency plus reparation payments to the areas that suffer most from textile wastewater pollution.
