It’s time to put water first – not last.
WATER SCARCITY
Only 2.5% of our blue resources are fresh water while more than 40% of the planet’s population suffer from water scarcity. To get that fact straight: There are more than 840 million people who still lack the most basic access to clean drinking water.
CHEMICAL POLLUTION
Roughly 17% to 20% of industrial water pollution is generated by fabric dyes and finishing chemicals used to make our clothes colorful and soft. The water used for these processes contains hormone-altering chemicals, colored dyes and cleaning solvents that alter the pH value, levels of oxygen, nitrogen and phosphorous in rivers and other public water sources.
PLASTIC POLLUTION
Garments and textiles are the number one source of primary microplastics in our oceans and rivers. When washed, synthetic clothes (made of nylon, acrylic, and polyester) release tiny bits of plastic into our water system that end up in the aquatic sealife harming animals and plants alike.
The Water First Approach
AWARENESS
We strive to reduce our ecological footprint on a daily basis. Better for you, better for the planet.
LONGEVITY
We create for forever. High quality and timeless design are key to making better things.
MATERIALS
We only use less water intensive, environment-friendly and locally sourced materials.
PRODUCTION
We work with world leading manufacturers with advanced technologies and farsighted approaches.
REPARATIONS
We pay reparations to countries affected by the textile industry, together with our NGO Drip by Drip.
THE BLUE COST
We reveal how much water went into the making of our garments, instead of stating random amounts of savings.
