We are the next generation family-owned business.
We took it upon ourselves to correct the course of a broken industry, in our very own way. No maps involved. But we never forget those who helped us all along. We promise to put people first and business second. This won’t make us famous and rich but that was never the goal.
We don’t design for seasons, we create for forever. Building pieces that will stand the test of time.
We promise to make more mistakes, to stay bold and unapologetic. This is how we’ll continue to make things better.
Amira Jehia (Founder & Managing Director) & Ali Azimi (Founder & Creative Director)
We don’t design for seasons, we create for forever. Building pieces that will stand the test of time.
We promise to make more mistakes, to stay bold and unapologetic. This is how we’ll continue to make things better.
Amira Jehia (Founder & Managing Director) & Ali Azimi (Founder & Creative Director)
Leading the way
Water, life´s essential raw material is being explored by all three industry sectors. With our water-first-approach we seek to build an alliance to resolve this problem. kind of blau is responsible for implementing its solutions and becoming the industry´s standard.
Here are some of our achievements so far.
Here are some of our achievements so far.
THE NGO
We founded the world’s first NGO committed to tackling water issues in the fashion industry.
THE FABRIC
We developed our own fabric made of beechwood that represents water savings of 90% in relation to conventional cotton.
THE CONVERSATION
Our work has started the conversation about the topic of water x fashion.
