We promise to put people first and business second. This won’t make us famous and rich but that was never the goal.

We don’t design for seasons, we create for forever. Building pieces that will stand the test of time.

Materials and manufacturing will stay in Europe. We will never use plastic, not even recycled ones.

We promise to make more mistakes, to stay bold and unapologetic. This is how we’ll continue to make things better.

Amira Jehia (Founder & Managing Director) and Ali Azimi (Founder & Creative Director)