We are the next generation family-owned business.
We don’t design for seasons, we create for forever. Building pieces that will stand the test of time.
We promise to make more mistakes, to stay bold and unapologetic. This is how we’ll continue to make things better.
Amira Jehia (Founder & Managing Director) & Ali Azimi (Founder & Creative Director)
Leading the way
Here are some of our achievements so far.
We founded the world’s first NGO committed to tackling water issues in the fashion industry.
We developed our own fabric made of beechwood that represents water savings of 90% in relation to conventional cotton.