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Our journey started with the movie “The True Cost” where our founder discovered that in order to produce one cotton t-shirt you need up to 2,700 L of water. Shocked by this figure, he started to look for a better solution, marking the beginning of an incredible journey with the aim to make a revolutionary textile and create a whole new category of clothes.

The very first prototype built during a design thinking workshop in February 2017


In the past 17 months Blue Ben grew from a newborn to a toddler. The fabrication of the Blue Terry took several attempts, making the Blue Sweater the result of a lot of ups and downs. It’s exciting to see how far we’ve come and we’re proud of that. However, in order to start the production of at least two new colors and to officially get proof of our biodegradability by Hohenstein Institute we need your support! Help us to spread the word about the link between water and fashion and to offer the first water saving & giving alternative!